SEO

SEO

SEO from first principles to technical mastery. How search engines work, keyword research, on-page optimisation, Core Web Vitals, structured data, JavaScript SEO, international SEO, and measuring what actually moves rankings.

FundamentalsTopics 1–9
  • ·How Search Engines Work
  • ·URLs and Site Structure
  • ·Title Tags and Meta Descriptions
  • ·Heading Hierarchy
  • ·Content Quality Signals
  • ·Internal Linking
  • ·Backlinks and Authority
  • ·Google Search Console
  • ·Keyword Research Basics
Start Fundamentals →
IntermediateTopics 10–20
  • ·On-Page Optimisation
  • ·Technical Crawlability
  • ·Sitemaps
  • ·Page Speed Fundamentals
  • ·Mobile SEO
  • ·Structured Data Basics
  • ·Local SEO
  • ·Image SEO
  • ·Link Building Strategies
  • ·Content Strategy
  • ·Analytics for SEO
Start Intermediate →
AdvancedTopics 21–28
  • ·Core Web Vitals deep dive
  • ·JavaScript SEO
  • ·International SEO
  • ·E-commerce SEO
  • ·Advanced structured data
  • ·Log file analysis
  • ·SEO testing
  • ·Algorithm updates
Start Advanced →
TechnicalTopics 29–35
  • ·Site architecture for SEO
  • ·Rendering and indexing pipeline
  • ·HTTP and redirects
  • ·Security and HTTPS
  • ·Canonicalisation at scale
  • ·SEO for SPAs and frameworks
  • ·SEO auditing workflow
Start Technical →